About Us

Experience you can rely on.
Values that haven’t changed.

Every business deserves insurance that genuinely reflects its risks

We were built on a simple principle — that every business deserves insurance that genuinely reflects its risks, not a generic policy pushed across a desk at renewal time.

Over four decades, that principle hasn't changed. What has changed is the complexity of the risks businesses face. Cyber threats, environmental liabilities, contractual exposures, global supply chains. The landscape looks very different to 1982. Our job is to stay ahead of it, so our clients don't have to.

What Makes AE Different

We've been doing this since 1982. In that time, we've seen markets harden, risks evolve, and plenty of brokers come and go. What hasn't changed is our approach.

We're entirely independent, which means we have no obligation to any insurer and no targets that conflict with your interests. We access the whole market, and we negotiate on your behalf, because that's what a broker should do.

We don't just review your insurance at renewal. We keep in regular contact with our clients, monitor claims trends, review contractual liabilities, and identify risks before they become problems. Most brokers place the policy and move on. We consider that the beginning of the relationship, not the end.

And when something goes wrong, our claims team handles it from the first notification to the final settlement. We won’t leave you navigating that process alone.

Meet the Team

When you work with us, you're not passed between account managers or handed to a call centre. You deal directly with experienced advisors who know your business and are accountable for the advice they give.

When you work with one of us, you get us all.